The aim of SWOT analysis is to understand the internal and external factors influencing the performance of a business, now and in the future. SWOT simply stands for Strengths, Weaknesses, Opportunities, and Threats. The outcome of any SWOT analysis workshop should provide the basis for further analysis and action. It should allow the business to capitalize on the strengths, take advantage of the opportunities, while minimizing the impact of the weaknesses and threats.
This template allows to record the inputs and ideas collected from a SWOT analysis workshop in a simple and straightforward manner. It will enable you to list the strengths, weaknesses, opportunities and threats for your business or project. The final report can then be shared with the relevant stakeholders, and can be used as an input for further in-depth analysis.
This template is a Microsoft Excel document that you can use and modify to suit your specific needs. For example, you may want to add more rows if you have more information to add. You may insert a new worksheet to help narrow down and prioritize your factors to the most critical ones. You may also include the action plan as a separate worksheet.
SWOT Analysis Template (24 KB)
SWOT Analysis Template (104 KB)
SWOT Analysis Template Example (24 KB)