Tag Archives: research

Focus Groups

Focus Groups

A Focus Group is a meeting that is conducted to obtain feedback on a particular topic from the point of view of a targeted participants. It is a type of interview that is made to a homogeneous group of people to collect their perception, opinions, feelings, ideas, and attitudes towards something. It provides an opportunity to share ideas and obtain an in-depth qualitative feedback through open questions and group dialogue. Read more »»

Interviews

Interviews

An interview is a technique used to understand the experiences of others (customers, employees, etc.). It takes the form of a conversation between the interviewer and the interviewee. It is often conducted in an informal and natural way where the respondent can freely express his/her opinion in his/her own words. Although interviews can be used to obtain almost any information, information is still based on personal opinion and not based on facts. Read more »»

Questionnaires

Questionnaires

A survey is a data collection method used to gather information from a selected group of people. It is used to collect written or verbal information in an organized and objective manner. A survey involves all aspects of the research process including: survey design and construction, data collection planning, data collecting, data processing and response analysis. The most common methods used to conduct surveys are questionnaires, interviews, focus groups and observations.

A questionnaire is a tool often used in research and statistical studies to collect and record information about a particular issue of interest. Read more »»